Milano Design Week

Milan, 9-14.april.2013

I Saloni / Fuorisalone

A new edition of iSaloni transformed Milan for a few days into the world’s principal creative showcase. Manufacturers, editors and professionals from the sector came together on the trade fair site and the streets of the city in a search for the latest novelties of a sector that continues to power ahead despite the strong recession. The major firms dusted off some best-sellers from the past and among the younger ones we discovered the resurgence of Memphis.

The Zona Tortona, Brera Design District and Ventura Lambrate once again became the creative breathers of a city that year after year accomplishes the feat of offering the best of itself to the visitors. Among the novelties we discovered some recurring materials such as marble, copper or cork. The major firms dusted off some best-sellers from the past and among the younger ones we discovered the resurgence of Memphis.



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Salone Satellite Prizes

The younger proposals at the fair were again brought together in the Salone Satellite. Originating all over the world, they were showcased in what has become a compulsory space to view. Among the prize-winners at this edition are the cork proposals by Tania Da Cruz, Plastex by Re Design Studio and Wave, by poetic Lab. Hobbs Twins by Mecedorama, Maybe by Andrea Borgogni and Lamp Stick 210 by Matias Ruiz were also recognised with an honour mention.


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Progetto Ufficio da Abitare

An interesting exhibition curated by the architect Jean Nouvel and conceived as a reflection on the humanisation of the workspaces was staged in the Salone Ufficio of the Milan trade fair site. Going by the premise that we dedicate more time to the workspace than to the home and the error of designing clonal spaces for different working areas, Jean Nouvel recreated in a district an apartment, a house and a garage, his proposals for a new office.

By the hand of Carlotta de Bevilacqua and the firms Artemide and Danese, the exhibition investigated the importance of light in the working environment. Also Ron Arad, Michele de Lucchi, Marc Newson and Philippe Starck contributed their reflection through videos and 4 corners that proposed solutions for the environment. The masters and their proposals, in an installation with furniture by Mies Van der Rohe, Charles and Ray Eames, Frank Lloyd Wright, Carlo Mollino, Jean Prouvé or Pierre Jeanneret, also stood out in this ambitious challenge of rethinking the office.


www.jeannouveldesign.fr

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Urban Stories

Mosca Partners, in collaboration with Hines, organised the Urban Stories circuit, an initiative that had the aim of announcing new projects inspired in natural stone. Michele de Lucci, Diego Grandi and Kengo Kuma narrated their own stories in the new builds of the Porta Nuova Varesine area.
Michele de Lucci told about his vision on the relationship with the landscape, the city and emotions through the work “Paesaggio Fa Rima con Sagio”. Diego Grandi presented “Watercolors”, a work through which he sought to investigate the colour of water. Kengo Kuma, in turn, focused on the inseparable relationship that exists between two opposing elements – water and stone – in a sculptural space.


www.moscapartners.it

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Quiet Motion

In collaboration with the brothers Ronan and Erwan Bouroullec, BMW presented a suggestive installation on the concept of mobility. The new BMWi models and the revolution represented by their materials, transparency, sustainability and manufacture were the starting point for an installation set up in the manner of a carrousel, taking place at the Facoltà Teologica dell’Italia Settentrionale.

The installation comprised different revolving platforms manufactured partially from cork and a carbon fibre column. Some electric motors were in charge of generating their movement, slow but continuous and environmentally friendly. An allegory of the new model to which the German manufacture appears to be committed.


www.bmwgroup.com

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Amazing Flow / Lexus

A space of 330 metres square saw the staging of Amazing Flow, a breathtaking natural wood installation of up to 5.5 metres that dynamically materialises the flow of wind in nature. “It is about imagining nature and human beings together, capable of creating the flow of life in the future”, explained its designers Toyo Ito and Akihisa Hirata.


www.www.lexus-global.com

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Beyond The Wall

The Cosentino Group presented the Beyond The Wall project, the result of the firm’s first collaboration with the architect Daniel Libeskind. The installation consisted of a polycentric spiral with the surface in Silestone quartz, in a matt “Suede” finish. It was not a traditional spiral with a single centre and axis but a modern spiral that opened up in various directions along different trajectories, in such a way as to turn and project towards the zenith. The project captures Libeskind’s personal approximation to architecture as a language capable of narrating the history of the human soul, a hybrid force, a narration, a method, an artistic form and a way of thinking up the world.


www.grupocosentino.es

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